STIO | HOMETOWN DOWN

Après Visuals collaborated with Stio outdoor apparel to produce a multi season product led campaign celebrating their Hometown down jackets. The team worked to refine the creative concept for the project and produce a scope of video and photo assets to capture the adventurous nature of the Stio brand. The production crew traveled from southern Utah to northern Wyoming capturing the Stio ambassadors using their Hometown Down jackets in a variety of beautiful winter and summer environments. The final campaign release shared a consistent and compelling message across all of Stio’s brand channels.